The Challenge
Spearheaded the R&D and high-fidelity prototyping for a cross-platform loyalty application. The goal was to optimize the UX journey for reward redemption and product discovery, ensuring users remained engaged within the loyalty ecosystem.
The Solution
I focused on creating a streamlined prototype ready for development. By utilizing FlutterFlow and Figma, we reduced user friction points by 40% and created a visual language that resonated with the target demographic.
